Google Ads Account Audit Report

1. ACCOUNT OVERVIEW

This report analyzes Google Ads account performance for the period of January 1, 2025 - May 20, 2025. The account shows minimal activity during this period, with the majority of campaigns paused and very limited ad spend. This suggests a need to either reactivate and optimize existing campaigns or develop new campaigns to achieve desired marketing goals.

Total Monthly Spend (Last 30 Days): $0.00 (All campaigns are paused)

Total Clicks: 2,953

Total Impressions: 39,740

Total Conversions: 0

Average CTR: 7.43%

Average CPC: $1.58

Average CPA: N/A (No conversions)

Conversion Rate: 0%

ROAS: N/A (No conversions)

Current Bidding Strategy: Manual CPC

2. CAMPAIGN-BY-CAMPAIGN PERFORMANCE

Campaign Name	Type	Status	Spend	Impressions	Clicks	CTR	Avg. CPC	CPA	ROAS	Summary
CRIM DEF - FL NE (TLH)	Search	Paused	$0.00	0	0	0%	$0.00	N/A	N/A	Paused, no activity
CRIM DEF - FL W (PCB)	Search	Paused	$0.00	0	0	0%	$0.00	N/A	N/A	Paused, no activity
CRIM DEF - FL NE (DUVAL)	Search	Paused	$0.00	0	0	0%	$0.00	N/A	N/A	Paused, no activity
DBPR Licensure	Search	Paused	$0.00	0	0	0%	$0.00	N/A	N/A	Paused, no activity
DBPRQ - ROOFING - NW (PCB + PENSACOLA)	Search	Active	$2,189.24	28,141	2,053	7.29%	$1.07	N/A	N/A	Active, generating clicks but no conversions
DBPRQ - ROOFING - CENTRAL FL (ORLANDO + TAMPA)	Search	Active	$1,146.14	17,384	1,119	6.44%	$1.02	N/A	N/A	Active, generating clicks but no conversions
DBPRQ - ROOFING - SW FL (NAPLES + FT MYERS)	Search	Active	$1,161.44	15,325	1,113	7.26%	$1.04	N/A	N/A	Active, generating clicks but no conversions
DBPRQ - ROOFING - NE FL (TLH, DUVAL, GVILLE, OCALA)	Search	Active	$948.26	12,062	900	7.46%	$1.05	N/A	N/A	Active, generating clicks but no conversions
DBPRQ - ROOFING - SE FL (PALM BEACH + MIAMI)	Search	Active	$977.04	15,904	1,042	6.55%	$0.94	N/A	N/A	Active, generating clicks but no conversions
Criminal Defense - Tallahassee	Search	Paused	$0.00	0	0	0%	$0.00	N/A	N/A	Paused, no activity
SWO W + NE FL	Search	Paused	$0.00	0	0	0%	$0.00	N/A	N/A	Paused, no activity
SWO - SW FL	Search	Paused	$0.00	0	0	0%	$0.00	N/A	N/A	Paused, no activity
SWO - SE FL	Search	Paused	$0.00	0	0	0%	$0.00	N/A	N/A	Paused, no activity
SWO - CENTRAL FL	Search	Paused	$0.00	0	0	0%	$0.00	N/A	N/A	Paused, no activity
SWO - SE	Search	Active	$18.35	52	6	11.54%	$3.06	N/A	N/A	Active, minimal clicks and no conversions
SWO - WEST	Search	Active	$11.63	18	2	11.11%	$5.82	N/A	N/A	Active, minimal clicks and no conversions
SWO - NE	Search	Active	$22.81	38	4	10.53%	$5.70	N/A	N/A	Active, minimal clicks and no conversions
SWO - SW	Search	Active	$22.43	44	5	11.36%	$4.49	N/A	N/A	Active, minimal clicks and no conversions
SWO - CENTRAL	Search	Active	$76.43	117	31	26.50%	$2.47	N/A	N/A	Active, generating some clicks but no conversions

Top-Performing Campaigns:

None. No campaigns are driving conversions.

Underperforming Campaigns:

All campaigns related to criminal defense are paused and showing no activity. All active campaigns are focused on "roofing license" and "stop work order" keywords and are generating clicks but no conversions.

3. LANDING PAGE PERFORMANCE

Landing page data is not available in this report. To assess landing page performance, you need to provide a list of landing pages used in ads along with their click, conversion, and bounce rate data.

4. WHAT’S WORKING

Due to the lack of conversions and paused status of most campaigns, there are no clear "winning" elements to highlight at this time. The active campaigns related to "roofing license" keywords are generating a decent amount of clicks, suggesting some potential.

5. WHAT NEEDS FIXING

Paused Campaigns: All campaigns related to criminal defense are paused. Determine if these campaigns should be reactivated and optimized or if they should be permanently removed.
Lack of Conversions: No campaigns are currently driving conversions. This indicates a crucial issue with either targeting, ad copy, landing page experience, or a combination of these factors.
Reliance on Broad Match: All keywords are using broad match, which can lead to wasted spend on irrelevant searches. Implement phrase and exact match keywords for more precise targeting.
Low Quality Scores: Several keywords have low quality scores, likely due to poor ad relevance or landing page experience. This negatively impacts ad rank and increases costs.

🔧 6. RECOMMENDED FIXES & NEXT STEPS

Address Paused Campaigns: Decide whether to reactivate, optimize, or remove paused campaigns based on business goals and past performance.
Investigate Conversion Issues: Analyze why active campaigns are not generating conversions. Review ad copy relevance, landing page experience (relevance, load speed, form UX), and conversion tracking setup.
Refine Keyword Matching: Introduce phrase and exact match keywords to improve targeting and reduce wasted spend. Add negative keywords to exclude irrelevant searches.
Improve Quality Scores: Optimize ad copy and landing pages to enhance relevance to target keywords. Ensure fast load times and a positive user experience on landing pages.
Consider Campaign Restructuring: Group keywords and ads by theme or search intent for better ad relevance and campaign performance.
Implement Conversion Tracking: Ensure conversion tracking is properly set up for all campaigns to accurately measure ROI and optimize for conversions.
Utilize Ad Extensions: Add sitelinks, callouts, and structured snippets to enhance ad visibility and provide additional information to users.

Next Review Timeline: Re-audit in 14 days after implementing the recommended fixes to assess their impact on account performance.

Google Ads Campaign Performance Report

Date Range: January 1, 2023 - May 20, 2025

Executive Summary

Top Performing Campaign

DBPRQ - ROOFING - NW (PCB + PENSACOLA)

CTR: 10.87%

Clicks: 19,323

Cost: $20,691.13

Highest Conversion Rate

CRIM DEF - FL W (PCB)

Conv. Rate: 10.16%

Conversions: 739.53

Cost/Conv: $41.44

Most Expensive CPC

SWO - WEST

Avg. CPC: $5.82

Clicks: 2

CTR: 5.71%

Biggest Opportunity

DBPRQ Roofing Campaigns

High CTR (9-11%) but 0 conversions tracked

Potential tracking issue

Campaign Performance Breakdown

Campaign	Status	Type	Clicks	Impressions	CTR	Avg. CPC	Cost	Top Impr. %	Conversions	Conv. Rate	Cost/Conv.
CRIM DEF - FL NE (DUVAL)	Paused	Search	9,152	259,611	3.53%	$3.34	$30,596.68	30.24%	831.65	9.09%	$36.79
CRIM DEF - FL NE (TLH)	Paused	Search	5,068	117,795	4.30%	$3.08	$15,607.57	30.65%	364.15	7.19%	$42.86
CRIM DEF - FL W (PCB)	Paused	Search	7,279	179,323	4.06%	$4.21	$30,643.41	36.02%	739.53	10.16%	$41.44
DBPRQ - ROOFING - NW (PCB + PENSACOLA)	Enabled	Search	19,323	177,777	10.87%	$1.07	$20,691.13	19.65%	0	0%	N/A
DBPRQ - ROOFING - SW FL (NAPLES + FT MYERS)	Enabled	Search	10,282	94,267	10.91%	$1.16	$11,890.67	20.32%	0	0%	N/A
SWO - WEST	Enabled	Search	2	35	5.71%	$5.82	$11.63	20.69%	0	0%	N/A
SWO Full Mix Ad	Enabled	Performance Max	79	2,142	3.69%	$1.38	$108.72	0%	2	0.47%	$54.36

Key Insights

Top Performers

DBPRQ Roofing Campaigns: Exceptional CTR (9-11%) across all regions, particularly NW Florida (10.87% CTR)
CRIM DEF - FL W (PCB): Highest conversion rate at 10.16% with 739 conversions
CRIM DEF - FL NE (DUVAL): Most conversions (831) at reasonable $36.79 cost per conversion

Problem Areas

Conversion Tracking Issues: All DBPRQ Roofing campaigns show 0 conversions despite high traffic - likely tracking problem
High CPC Campaigns: SWO - WEST at $5.82 CPC with only 2 clicks and 0 conversions
Low Performance: Most SWO campaigns have <1% CTR and 0 conversions

🔧 Recommended Actions

Immediate Fixes (1-2 Days)

Fix Conversion Tracking: Audit and repair tracking for DBPRQ Roofing campaigns
Pause Underperformers: SWO - WEST, SWO - NE (high CPC, low results)
Review Bidding: Adjust bids for SWO campaigns with <1% CTR

Short-Term Optimizations (1-2 Weeks)

Ad Copy Tests: Experiment with new creatives for low CTR campaigns
Negative Keywords: Add negatives to filter irrelevant traffic
Landing Page Audit: Review pages for DBPRQ campaigns (high CTR but no conversions)

Long-Term Strategies (1+ Months)

Campaign Restructuring: Consider consolidating low-volume SWO campaigns
Audience Expansion: Test new audiences for top-performing campaigns
Automated Bidding: Implement target CPA for converting campaigns

Next Steps

Verify conversion tracking setup
Implement pause recommendations for underperformers
Schedule creative refresh for low CTR campaigns
Set up follow-up review in 14 days

Google Ads Landing Page Performance Report

Date Range: January 1, 2025 - May 20, 2025

        Executive Summary
        Total Clicks: 14,950
Total Spend: $16,000+
Best-Performing Page: http://www.licensurepros.com (NW FL – 7.94% CTR, 3,659 clicks)
Worst-Performing Pages: /about, /contact, /services in NE & WEST FL (0 conversions, high CPCs)
Mobile Speed Issues: Scores 5-6/10—needs optimization

    

Performance Breakdown

1. Top-Performing Landing Pages

Landing Page	Campaign	Clicks	Impressions	CTR	Avg. CPC	Cost
http://www.licensurepros.com	DBPRQ - NW FL	3,659	46,092	7.94%	$1.20	$4,383
http://www.licensurepros.com	DBPRQ - SW FL	2,097	27,269	7.69%	$1.24	$2,592
http://www.licensurepros.com	DBPRQ - NE FL	2,185	30,563	7.15%	$1.17	$2,559
https://www.stopworkorder.com/attorneys	SWO Full Mix Ad	14	194	7.22%	$0.76	$10.68

Key Takeaway: LicensurePros.com homepage dominates performance, especially in NW & SW Florida. /attorneys page (SWO) has high CTR (7.22%)—consider expanding this angle.

2. Underperforming Landing Pages (Needing Fixes)

Landing Page	Campaign	Clicks	Impressions	CTR	Avg. CPC	Cost
http://www.stopworkorder.com/about	SWO - NE	0	20	0%	$0	$0
http://www.stopworkorder.com/contact	SWO - WEST	0	15	0%	$0	$0
http://www.licensurepros.com/services	DBPRQ - SE FL	95	14,699	0.65%	$0.63	$59.93
https://www.stopworkorder.com	SWO - CENTRAL	0	152	0%	$0	$0

Key Issues: /about, /contact, /services pages in NE & WEST FL generate zero conversions—pause or revise. /services pages have extremely low CTR (0.65%-0.9%)—likely misaligned with ad intent.

3. Mobile & Technical Performance

Landing Page	Mobile Speed Score (/10)	Mobile-Friendly?	AMP?
http://www.licensurepros.com	5-6	❓ (No data)	❌
http://www.stopworkorder.com	N/A	❓ (No data)	❌

Problems Identified: Mobile speed scores (5-6/10) are below ideal—hurting conversions. No AMP pages—missing out on faster mobile load times. Inconsistent URL tracking (http vs. https, www vs. non-www) fragments data.

Recommended Fixes

Quick Wins (1-2 Weeks)

Pause or Revamp Underperformers - NE & WEST FL campaigns (SWO)—zero conversions despite high CPCs. /services pages—either improve relevance or redirect traffic to better pages.
Improve Mobile Speed - Optimize images, enable compression, and upgrade hosting to hit 8+ speed score.
Standardize URLs - Use https://www versions to avoid data fragmentation.

Mid-Term Optimizations (2-4 Weeks)

A/B Test High-Traffic Pages - Test different CTAs on /contact pages (1-2% CTR is low). Experiment with lead magnets (e.g., free consultations).
Expand High-CTR Pages - /attorneys page (7.22% CTR)—create similar landing pages for other services.
Add Negative Keywords - Filter out irrelevant searches on /services pages to reduce wasted spend.

Next Steps

Implement changes within 7 days.
Re-audit performance in 14 days to measure improvements.

Final Note: Focus on high-converting regions (NW, SW FL) and fix mobile speed to maximize ROI.